I created these images for Wild Turkey/American Honey Sting. It's a brand portrayed as edgy. The concept for the first one was a wolf in sheep's clothing. The sheeps head is a stock shot, the fur I shot (from a sheepskin rug) and the rest is Photoshop. We had some trouble getting me the actual product to shoot myself, which would have resulted in a better image, so I had to work with a client provided shot.
The second one is a Christmas theme, barbed wire for the lights.